From a small, family-owned business to the number one cosmetics company in world*, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.
Maybe she’s born with it. Maybe it’s Maybelline.
*Source Euromonitor International Limited; as per colour cosmetics definition by retail sales value, 2013. Maybelline New York includes all Gemey/Maybelline New York/Jade sales.